Burberry's Spring/Summer 2021 collection, unveiled amidst the backdrop of a global pandemic, marked a significant moment for the brand. Riccardo Tisci, then the creative director, continued his exploration of the Burberry archive, weaving together classic British heritage with his signature contemporary aesthetic. The collection, however, wasn't without its talking points, particularly the emergence of unexpected motifs and the continued evolution of the brand's identity. This article delves into the key elements of Burberry SS21, focusing on its most notable pieces – including the memorable shark imagery, the diverse range of shirts and dresses, and the overall impact of Tisci's direction.
The Unexpected Arrival of the Shark: Deconstructing the Thomas Burberry Shark Motif
Perhaps the most striking feature of Burberry SS21 was the unexpected appearance of the shark. The "Thomas Burberry Shark," as it became known, wasn't a literal depiction of the marine predator but rather a stylized graphic interpretation. This motif appeared across a range of garments, from oversized tees and hoodies to the more unexpected – a distinctive shark-emblazoned fishing hat. The inclusion of this seemingly incongruous symbol sparked considerable debate and discussion.
Some interpreted the shark as a symbol of power, resilience, and even a touch of rebelliousness – a departure from Burberry's traditionally more conservative image. The sharp angles and bold lines of the graphic contrasted with the softer, more classic elements of the collection, creating a compelling tension. Others viewed it as a playful, almost ironic, addition, highlighting Tisci's willingness to experiment and challenge expectations. The shark's appearance wasn't merely decorative; it represented a deliberate attempt to inject a sense of youthful energy and contemporary edge into the Burberry aesthetic. The boldness of the motif, particularly on pieces like the Burberry shark fishing hat, signified a move towards a more adventurous and less predictable brand identity.
The placement of the shark graphic was also significant. It wasn't confined to a single garment type; instead, it was strategically used to accentuate different styles and silhouettes. This ensured that the motif remained a focal point across the collection, consistently reminding viewers of this unexpected and memorable design element. The success of the shark motif, despite its initial surprise, showcased Burberry's ability to successfully integrate bold, unconventional elements into its established brand language.
Burberry Shirts 2021: A Blend of Classic and Contemporary
The Burberry shirts featured in the SS21 collection represented a microcosm of the broader collection's stylistic approach. The range included classic, tailored shirts in traditional Burberry checks and muted tones, demonstrating a respect for the brand's heritage. However, these were juxtaposed with more contemporary designs. Oversized silhouettes, unexpected fabric choices, and graphic prints – including, of course, the shark motif – offered a modern twist on the classic shirt.
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